Behind the Lens: Box 55
When you’re dealing with a brand that prides itself on "joy and comfort," a static photo of a burger isn't enough. You need to feel the crunch of the crust and the atmosphere of the shop.
Your Viral Video Won’t Save a "Naff" Product
Marketing is just storytelling. If your story is a mess, a $5,000 camera won’t make it a bestseller.
Why I’m Trading My Camera for a Typewriter
After months of pushing "high-energy visuals" for brands like Box 55 and Kumiai, I’ve realised I was wrong. In 2026, the future of digital media in Dublin isn't video. It’s not even photography. It’s 1920s-style telegrams. Starting today, all my client delivery menus,
The Coffee Chat: Why I’m Building a Person, Not a Studio (yet)
Grab your coffee. I’m pulling up a chair for you so you can join the debate.
The Only 3 Linux Distros You Actually Need
There’s no better time than right now to give your computer a fresh start. If you’re tired of the performance lag, privacy "surprises," and general instability of Windows, it might be time to join the penguin side.
Behind the Lens: Box 55
When you’re dealing with a brand that prides itself on "joy and comfort," a static photo of a burger isn't enough. You need to feel the crunch of the crust and the atmosphere of the shop.
How a Twitter Chat Changed My Map
Dublin is a long way from the Amazon. The weather is different, the coffee is different, and the "rules" are definitely different.
How Animal Collective applies Branding
Animal Collective's pubs prove that branding isn't only about logos or names, it's all about creating a shared atmosphere.
A One-Month Photography Challenge From Home
For the next 30 days, take one photo a day. And here’s the twist: you can’t leave home to find it.
Wrapped War in 2025
People don’t share data. They share stories about themselves.
Why Marketing Isn’t a Magic Wand (And What Actually Matters)
Think marketing is a magic wand you wave over a bad product to make it fly? Think again.
What Never Changes in Marketing (and Why You Should Master It)
Using Spotify as a perfect example, he drew a fascinating connection between music and marketing.
When Advertising Feels Like Art: What These Brilliant Campaigns Teach Us About Creativity
A few weeks back, I was scrolling through X and stumbled on a thread showcasing creative ad campaigns from the past decade.