Marketing
What Never Changes in Marketing (and Why You Should Master It)
Using Spotify as a perfect example, he drew a fascinating connection between music and marketing.
Leandro Oliveira
Marketing and digital media professional based in Ireland. I love creating visually-appealing, user-centric brand experiences that drive meaningful engagement and results.
Marketing
When Advertising Feels Like Art: What These Brilliant Campaigns Teach Us About Creativity
A few weeks back, I was scrolling through X and stumbled on a thread showcasing creative ad campaigns from the past decade.
Marketing
When Coca-Cola Turned Blue: What the Parintins Festival Teaches Us About Cultural Branding
Coca-Cola's brand guidelines are among the most protected in the world. That red. That script. The ribbon. These elements are enforced globally with precision. Except in Parintins.
Digital Media
Best Open Source Alternatives: My Guide to Free Tools and YouTube Tutorials in 2025.
Switching to open source tools once felt like a risk, but these programs and communities have proven themselves time and again. It’s not only about finding “Adobe or Microsoft Office replacements”—it’s about embracing a larger ecosystem of powerful, free, and community-driven software.
Bits & Bobs
Things to Do in Navan: Solstice Arts Centre
Solstice Arts Centre is a Navan must for anyone who loves art, music, or just a damn good coffee. Locals pack it for catch-ups, while visitors get a taste of Meath’s creative soul. Introduction One day I passed by Solstice, but without knowing what it was, I thought, what
Bits & Bobs
Things to Do in Navan: ODE Design
It’s not just a coffee shop—it’s a gift store, a homeware haven, and a vibe that’ll steal your heart. Introduction Alright, grab a coffee, kick back, and let’s chat about a spot that’s pure Navan magic! Ever walked into a place that feels like
Bits & Bobs
Things to Do Navan: Jackal
Discover Jackal, Navan’s alternative pub with wood-fired pizzas, signature cocktails, and vibrant vibes. A must-visit in Meath! Introduction The moment I entered the Jackal I could see immediately that it was not just another pub in Navan, despite being part of a family of well-established pubs in Dublin. Every
Bits & Bobs
Tenerife 2025: Nossa fuga tranquila para o paraíso
Veja como Tenerife roubou nossos corações, uma vista deslumbrante e um dia preguiçoso de praia de cada vez. Essa é a cena que não sai da minha cabeça ultimamente: Eu e Bárbara sentados numa montanha, olhando outra montanha, com uma vista de tirar o fôlego, enquanto o sol se punha
Marketing
The Essential Marketing Books Everyone Should Read.
Let these books inspire your creativity, challenge your strategies, and keep you informed.
Bits & Bobs
My Freelancing Mistakes of 2024: Lessons from a Digital Creative
A candid exploration of freelancing mistakes and lessons learned in 2024, covering pricing strategies, client management, and essential tools for digital creatives.
Digital Media
The Culture of Vlogging for Irish Restaurants: A Practical Guide
In that digital space, video has become a universal language. For restaurants, vlogging isn’t just another marketing tactic. It’s a way to tell stories, showcase culinary identity, and connect with audiences on a personal level. Done right, it can transform casual viewers into paying customers.