Marketing
How Animal Collective applies Branding
Animal Collective's pubs prove that branding isn't only about logos or names, it's all about creating a shared atmosphere.
Marketing
Wrapped War in 2025
People don’t share data. They share stories about themselves.
Marketing
Why Marketing Isn’t a Magic Wand (And What Actually Matters)
Think marketing is a magic wand you wave over a bad product to make it fly? Think again.
Marketing
What Never Changes in Marketing (and Why You Should Master It)
Using Spotify as a perfect example, he drew a fascinating connection between music and marketing.
Marketing
When Advertising Feels Like Art: What These Brilliant Campaigns Teach Us About Creativity
A few weeks back, I was scrolling through X and stumbled on a thread showcasing creative ad campaigns from the past decade.
Marketing
When Coca-Cola Turned Blue: What the Parintins Festival Teaches Us About Cultural Branding
Coca-Cola's brand guidelines are among the most protected in the world. That red. That script. The ribbon. These elements are enforced globally with precision. Except in Parintins.
Marketing
The Essential Marketing Books Everyone Should Read.
Let these books inspire your creativity, challenge your strategies, and keep you informed.
Bits & Bobs
My Freelancing Mistakes of 2024: Lessons from a Digital Creative
A candid exploration of freelancing mistakes and lessons learned in 2024, covering pricing strategies, client management, and essential tools for digital creatives.