Marketing
Your Viral Video Won’t Save a "Naff" Product
Marketing is just storytelling. If your story is a mess, a $5,000 camera won’t make it a bestseller.
Marketing
Why I’m Trading My Camera for a Typewriter
After months of pushing "high-energy visuals" for brands like Box 55 and Kumiai, I’ve realised I was wrong. In 2026, the future of digital media in Dublin isn't video. It’s not even photography. It’s 1920s-style telegrams. Starting today, all my client delivery menus,
Marketing
The Coffee Chat: Why I’m Building a Person, Not a Studio (yet)
Grab your coffee. I’m pulling up a chair for you so you can join the debate.
Marketing
How Animal Collective applies Branding
Animal Collective's pubs prove that branding isn't only about logos or names, it's all about creating a shared atmosphere.
Marketing
Wrapped War in 2025
People don’t share data. They share stories about themselves.
Marketing
Why Marketing Isn’t a Magic Wand (And What Actually Matters)
Think marketing is a magic wand you wave over a bad product to make it fly? Think again.
Marketing
What Never Changes in Marketing (and Why You Should Master It)
Using Spotify as a perfect example, he drew a fascinating connection between music and marketing.
Marketing
When Advertising Feels Like Art: What These Brilliant Campaigns Teach Us About Creativity
A few weeks back, I was scrolling through X and stumbled on a thread showcasing creative ad campaigns from the past decade.
Marketing
When Coca-Cola Turned Blue: What the Parintins Festival Teaches Us About Cultural Branding
Coca-Cola's brand guidelines are among the most protected in the world. That red. That script. The ribbon. These elements are enforced globally with precision. Except in Parintins.
Marketing
The Essential Marketing Books Everyone Should Read.
Let these books inspire your creativity, challenge your strategies, and keep you informed.
Bits & Bobs
My Freelancing Mistakes of 2024: Lessons from a Digital Creative
A candid exploration of freelancing mistakes and lessons learned in 2024, covering pricing strategies, client management, and essential tools for digital creatives.