Why I’m Trading My Camera for a Typewriter
After months of pushing "high-energy visuals" for brands like Box 55 and Kumiai, I’ve realised I was wrong. In 2026, the future of digital media in Dublin isn't video. It’s not even photography.
It’s 1920s-style telegrams. Starting today, all my client delivery menus, including the work for Kumiai, will be hand-delivered via pigeon and typed on a 1924 Remington. No more Reels. No more 4K. Just ink and paper.
...Okay, you caught me. Happy April Fool’s.
The Real Lesson: Why "Fake News" is Bad Marketing
While today is all about the pranks, there’s a serious side to this for anyone working in Digital Media in Europe. We live in an era of AI-generated everything and deepfakes. Your audience is more skeptical than ever.
As I mentioned in my recent Coffee Chat about Personal Branding, the reason my "Brand of Me" strategy works is authenticity. If you prank your audience in a way that feels mean or dishonest, you don't just lose a follower; you lose their trust.
How Dublin Brands Do It Right
The best April Fool’s campaigns in the city usually follow these three rules:
- The "Obvious" Absurdity: Think of a "Guinness-flavoured toothpaste" or "The Luas is finally extending to Cork." It’s funny because it’s clearly impossible!
- The Immediate Reveal: Don't let the joke linger too long. As our analytics show, readers want the "hook" fast (especially on social media). If they feel genuinely tricked, they’ll bounce.
- The Value Add: Use the joke to highlight a real feature. "Our pizza is so good we're launching a perfume" (Joke) → "But seriously, come try the new menu" (Reality).
Keeping it Real in 2026
My work with Box 55 and Iris Creative Studio is built on showing the food's real texture and the shop's real vibe. In a world full of filters and "fake" content, the most radical thing you can do as a brand is be consistent.
So, no pigeons. No typewriters. Just more high-energy, authentic visuals to help Dublin businesses grow.
