Pizza, Tacos, and California Sun:
Rathgars go to for pizza, tacos and good times A modern neighbourhood restaurant in Rathgar bringing together artisan pizza, vibrant plates, and expertly crafted drinks.
Latest
France is Ditching Windows:
Why Digital Sovereignty is the New Flex
Why AI is Making Content Feel Average
Grab your coffee, pint or tea. I’m pulling up a chair again because we need to have a real talk about something I’m seeing daily in on social media.
A Reader Asked Me About Late Payments
Most late payments aren't actually about the payment itself. They are symptoms of two bigger mistakes made before the work even starts:
Your Viral Video Won’t Save a "Naff" Product
Marketing is just storytelling. If your story is a mess, a $5,000 camera won’t make it a bestseller.
Why I’m Trading My Camera for a Typewriter
After months of pushing "high-energy visuals" for brands like Box 55 and Kumiai, I’ve realised I was wrong. In 2026, the future of digital media in Dublin isn't video. It’s not even photography. It’s 1920s-style telegrams. Starting today, all my client delivery menus,
The Coffee Chat: Why I’m Building a Person, Not a Studio (yet)
Grab your coffee. I’m pulling up a chair for you so you can join the debate.
The Only 3 Linux Distros You Actually Need
There’s no better time than right now to give your computer a fresh start. If you’re tired of the performance lag, privacy "surprises," and general instability of Windows, it might be time to join the penguin side.
Behind the Lens: Box 55
When you’re dealing with a brand that prides itself on "joy and comfort," a static photo of a burger isn't enough. You need to feel the crunch of the crust and the atmosphere of the shop.
How a Twitter Chat Changed My Map
Dublin is a long way from the Amazon. The weather is different, the coffee is different, and the "rules" are definitely different.
How Animal Collective applies Branding
Animal Collective's pubs prove that branding isn't only about logos or names, it's all about creating a shared atmosphere.
A One-Month Photography Challenge From Home
For the next 30 days, take one photo a day. And here’s the twist: you can’t leave home to find it.
Marketing
Wrapped War in 2025
People don’t share data. They share stories about themselves.
Marketing
Why Marketing Isn’t a Magic Wand (And What Actually Matters)
Think marketing is a magic wand you wave over a bad product to make it fly? Think again.
Marketing
What Never Changes in Marketing (and Why You Should Master It)
Using Spotify as a perfect example, he drew a fascinating connection between music and marketing.
Marketing
When Advertising Feels Like Art: What These Brilliant Campaigns Teach Us About Creativity
A few weeks back, I was scrolling through X and stumbled on a thread showcasing creative ad campaigns from the past decade.
Marketing
When Coca-Cola Turned Blue: What the Parintins Festival Teaches Us About Cultural Branding
Coca-Cola's brand guidelines are among the most protected in the world. That red. That script. The ribbon. These elements are enforced globally with precision. Except in Parintins.
Digital Media
Best Open Source Alternatives: My Guide to Free Tools and YouTube Tutorials in 2026.
Switching to open source tools once felt like a risk, but these programs and communities have proven themselves time and again. It’s not only about finding “Adobe or Microsoft Office replacements”—it’s about embracing a larger ecosystem of powerful, free, and community-driven software.
Bits & Bobs
Things to Do in Navan: Solstice Arts Centre
Solstice Arts Centre is a Navan must for anyone who loves art, music, or just a damn good coffee. Locals pack it for catch-ups, while visitors get a taste of Meath’s creative soul. Introduction One day I passed by Solstice, but without knowing what it was, I thought, what
Bits & Bobs
Things to Do in Navan: ODE Design
It’s not just a coffee shop—it’s a gift store, a homeware haven, and a vibe that’ll steal your heart. Introduction Alright, grab a coffee, kick back, and let’s chat about a spot that’s pure Navan magic! Ever walked into a place that feels like
Bits & Bobs
Things to Do Navan: Jackal
Discover Jackal, Navan’s alternative pub with wood-fired pizzas, signature cocktails, and vibrant vibes. A must-visit in Meath! Introduction The moment I entered the Jackal I could see immediately that it was not just another pub in Navan, despite being part of a family of well-established pubs in Dublin. Every
Bits & Bobs
Tenerife 2025: Nossa fuga tranquila para o paraíso
Veja como Tenerife roubou nossos corações, uma vista deslumbrante e um dia preguiçoso de praia de cada vez. Essa é a cena que não sai da minha cabeça ultimamente: Eu e Bárbara sentados numa montanha, olhando outra montanha, com uma vista de tirar o fôlego, enquanto o sol se punha
Marketing
The Essential Marketing Books Everyone Should Read.
Let these books inspire your creativity, challenge your strategies, and keep you informed.
Bits & Bobs
My Freelancing Mistakes of 2024: Lessons from a Digital Creative
A candid exploration of freelancing mistakes and lessons learned in 2024, covering pricing strategies, client management, and essential tools for digital creatives.